Brief
The deliverable was a campaign for the clients Partner Portable and aimed to encourage partners/marketers to utilise. The client required a campaign refresh to support their rebrand, transitioning toward a more minimal, product-focused visual identity.
The deliverable was a campaign for the clients Partner Portable and aimed to encourage partners/marketers to utilise. The client required a campaign refresh to support their rebrand, transitioning toward a more minimal, product-focused visual identity.
Led the design journey from initial concepting and reviews through to final digital handover to developer team for build. My focus was on:
· Visual hierarchy: Strengthening layouts previously louder visual language for better flow and clarity.
· Brand elevation: Refining typography, colour palettes, and imager whilst being aware of the graphic trends in the tech space.
· Visual hierarchy: Strengthening layouts previously louder visual language for better flow and clarity.
· Brand elevation: Refining typography, colour palettes, and imager whilst being aware of the graphic trends in the tech space.
Key outcomes
· Improved experience: Enhanced readability, navigation, and product discoverability.
· Structured design: Created a clearer page hierarchy and a cohesive visual system across key templates.
· Intentional brand use: Deployed brand assets more strategically to build stronger identity recognition with the newer rebrand.
· Improved experience: Enhanced readability, navigation, and product discoverability.
· Structured design: Created a clearer page hierarchy and a cohesive visual system across key templates.
· Intentional brand use: Deployed brand assets more strategically to build stronger identity recognition with the newer rebrand.
Client
Atlassian
Atlassian
Deliverables
Landing page UI, playbook, social post carousel, emails.
Landing page UI, playbook, social post carousel, emails.
YEAR
2026
2026
