Brief
Design of collateral and packaging for a direct mail campaign targeting partners. The campaign was to promote professional services, accompanying physical gloves from a product vendor.
Design of collateral and packaging for a direct mail campaign targeting partners. The campaign was to promote professional services, accompanying physical gloves from a product vendor.
Process
I led the design concepting, presenting concepts shown below, through to final digital and printing stages.
Output
The final design concept chosen leverages the clients core bold brand colours. This deliberate colour strategy serves two purposes: it makes key calls to action utilising the White Glove Service, while also injecting the brand with a dynamic, energetic, and contemporary personality.
The final design concept chosen leverages the clients core bold brand colours. This deliberate colour strategy serves two purposes: it makes key calls to action utilising the White Glove Service, while also injecting the brand with a dynamic, energetic, and contemporary personality.
Results
· Successfully raised partner engagement, measured through the number of partners accessing the QR codes
· Delivered all packaging and event collateral to convey the message of the campaign
· Raised awareness Exclusive Networks 'White Glove Services'
· Successfully raised partner engagement, measured through the number of partners accessing the QR codes
· Delivered all packaging and event collateral to convey the message of the campaign
· Raised awareness Exclusive Networks 'White Glove Services'
Client
Exclusive Networks | Fortinet
Exclusive Networks | Fortinet
Deliverables
Mailer box packaging, EDMs, event collateral & short video display
Mailer box packaging, EDMs, event collateral & short video display
Mailer packaging design concept 1
Mailer packaging design concept 1
